PRIVACY POLICY
This Policy constitutes basic information about the purposes, methods of processing and security of your personal data as a user of the website: www.ilifo.pl (hereinafter referred to as the Website). By reading the Privacy Policy, you will learn who is the administrator of your personal data, what personal data is collected by the Website, for what purposes it is used and how it is protected.
§1. Basic information.
1. The administrator of your personal data is: ILIFO Joanna Szafran, with its registered office in Poland, Poznań, 61-064, ul. Folwarczna 30A/2
2. Contact with the Administrator is possible via:
1) e-mail:
2) traditional mail, to the address of the Administrator's registered office
§2. Data processing principles.
1. The Administrator processes personal data in compliance with the following principles:
1) based on a legal basis and in accordance with the law (legalism);
2) honestly and fairly (reliability);
3) in a transparent manner for the data subject (transparency);
4) for specific purposes and not "just in case" (minimization);
5) no more than necessary (adequacy);
6) with care for the correctness of the data (correctness);
7) no longer than necessary (temporality);
8) ensuring appropriate data security (security).
§3. Purposes, legal basis and scope of data processing.
1. We will process your data:
1) for contact purposes, to respond to your message sent to us directly by e-mail, via a form, via a Social Media channel or in response to a telephone contact based on the legitimate interest of the Administrator related to the need to provide you with a response;
2) for marketing purposes, solely on the basis of your consent;
3) for information purposes, to provide you with important information regarding the services you use via our Website;
4) for purposes related to our company profile in social media (such as Facebook / Instagram / Pinterest) on the terms specified by the owners of a given medium (portal) and informing therein about our products, promotions and other news concerning our activities, which we consider to be our legitimate interest;
5) for technical purposes using cookies (technical cookies), based on the legitimate interest of the Administrator related to the proper operation and functioning of the Website;
6) for statistical and analytical purposes, if you have agreed to our use of cookies for analytical purposes (analytical cookies);
7) for marketing purposes, if you have agreed to our use of cookies for marketing purposes (marketing cookies);
8) for the purposes of archiving telephone numbers, messages, e-mails, based on the legitimate interest of the Administrator related to protection against claims;
9) for the purpose of analyzing anonymous information. This information is collected through our Website, such as: information about the browser, operating system, device, time spent on the website, transitions between pages, clicks on links, approximate location, age range, gender. This information is anonymized, is collected through the advertising and analytical systems of our partners. It does not allow identification and assignment to a specific user. This information is used for marketing, analytical and statistical activities.
2. We process your data to the extent of:
1) if you send us a message by e-mail, via a form, Social Media channel or provide information by phone, we will process the data that will be included in this message. Providing us with data in this way is voluntary. You can ask us to delete this data at any time;
2) if you like a post, leave a comment, write, react or otherwise join our profile on social media (e.g. Facebook, Instagram, Pinterest), we will process your data that you provided in a given medium and to which we will have access. In order to end the processing, you can end your subscription to our profile;
3) the remaining data that we process is the IP address and other data saved in cookie files. You decide to what extent we will be able to use cookies with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or you can delete the saved cookies from our Site;
4) using APIs (application programming interfaces) provided by external partners to integrate various functionalities, such as maps, analytical services, advertising or social media. Using these APIs may lead to the creation of additional cookies or use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.
§4. We do not perform automatic profiling on the Site.
1. We do not use automatic profiling on the Site to create marketing campaigns based on measuring user activity, thanks to which we would be able to direct advertising material selected by us to a precisely indicated user.
2. Although we use the advertising systems of our partners (Facebook, Google, Etsy), the information and data they obtain about your activity on the Site, based on which we can create marketing campaigns, are not automatic profiling, because on their basis we are not able to make decisions about you as a specific user (e.g. showing you a specific advertisement). We can only create advertisements for groups of users, based on general statistical data provided by partners. We are not able to ensure that a specific user sees an advertisement selected by us based on activity data.
3. More information on how our partners profile users and create groups of recipients can be found in their privacy policies in the paragraph below.
§5. Recipients of data and the intention to transfer data to a country outside the EEA or an international organization.
1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
1) state offices and other public institutions, to the extent that the obligations to transfer data result from the provisions of the law in force in the territory of the Republic of Poland, for purposes related to the implementation of legal obligations incumbent on the administrator, such as pursuing legal claims, fulfilling tax obligations and other proceedings regulated by the relevant provisions of law;
2) the provider of the Website's software (hosting, server, domain);
3) the entity providing programming services for the Website;
4) the entity providing marketing services for the Website and handling Social Media channels;
5) the provider of software for storing data and documents in the cloud;
6) the provider of software for managing cookies and the scope of processed data;
7) if you have agreed to marketing cookies, your data saved in cookies will be transferred to our advertising partners (Facebook, Google, Pinterest);
8) if you have agreed to analytical cookies, your data saved in cookies will be processed by the entity providing software for analyzing traffic on our Website (e.g. Google Analytics, Microsoft Clarity).
9) we use Google Fonts on our website, which means that user data such as IP address are sent to Google, Inc. servers.
2. Your data is not transferred to countries outside the EEA or international organizations, except in cases of data processing by entities:
1) Google Inc. based in the USA in the field of traffic analysis on the website in the Google Analytics system and providing additional functions (such as Google Maps, Google Search Console, Google Fonts) related to the proper functioning of the Website and displaying search results. See how Google processes and protects your data.
This browser add-on will allow you to manage the scope and level of access to data collected by Google Analytics;
2) Google Inc. based in the USA in the scope of advertising and measuring its effectiveness in the Google Ads system. See how Google processes and protects your data;
3) Facebook Inc. based in the USA in the scope of handling the account and access to data in social media (Facebook, Instagram), advertising and measuring its effectiveness related to the installation of the Facebook pixel and the Conversion API on the website. See how Facebook processes and protects your data;
4) Google Inc. based in the USA; in the scope of virtual disk software used to store company documentation (documentation supporting the customer and contractor service process, audio/video materials made available to Users). See how Google protects your data;
5) Pinterest Europe Ltd based in Ireland and Pinterest, Inc. based in the USA; in the scope of handling the account and access to data in the Pinterest service, advertising and measuring its effectiveness. Pinterest collects data on your preferences and activities related to viewing the content of the service, which may affect the ads displayed. See how Pinterest cares about the privacy of your data.
6) Etsy Ireland UC based in Ireland and Etsy, Inc. based in the USA; for the management of your account and access to data on the Etsy website, advertising and measuring its effectiveness; Etsy collects data about your preferences and activities related to viewing the content of the website, which may affect the advertising displayed. See How Etsy protects the privacy of your data.
§6. Data storage period.
1. We are unable to specify a single period for which we will process your data.
2. If you have provided us with your data in a message sent by email, phone, via a form or via social media where we have our company profiles, we will process your data until you submit a request to delete this data or object to processing, but also in the case in which we consider that we have fulfilled the legitimate interest of the Administrator.
§7. User rights.
1. In connection with the processing of your data, you have the following rights:
1) access to the content of your data and the right to rectify, delete, limit processing;
2) the right to transfer data;
3) the right to object;
4) the right to withdraw consent to their processing at any time and in any form, unless the data is processed for the purpose of performing a contract by the Administrator, for the Administrator to fulfill legal obligations towards state institutions or for the purpose of pursuing the legitimate interests of the Administrator.
2. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (to the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw).
3. More information on the protection of personal data can be found on the website of the Personal Data Protection Office: www.uodo.gov.pl
§8. Information about cookies.
1. We use cookies on our website.
2. We have installed a plug-in on the Website that allows you to independently manage the scope of personal data processing through cookies. This plug-in complies with the latest Consent Mode v2 requirements, which ensures a high level of personalization and privacy protection. The functionalities included in the plugin confirm the application of best practices and standards in the field of user data and cookie management. Thanks to it, you can easily and intuitively adjust data processing settings to your own preferences.
3. Cookies (cookies) are small text files stored on users' devices while browsing the Website. They are used to facilitate the use of our Website, improve the quality of services and enable the analysis of user traffic and behavior.
4. Cookies can be permanent (permanent) or temporary (session). Permanent cookies are stored on the user's device for a specified period of time or until they are deleted by the user. Temporary cookies are deleted when the browser is closed.
5. We use our own and third-party cookies. Our own cookies are used to ensure the proper operation of the Website, personalize content, save user preferences and analyze statistics. Third-party cookies are used by external analytical and advertising tools and for integration with social media.
6. Users have the right to control and limit the way in which cookies are used on our website. Most web browsers allow you to manage cookies, including blocking, limiting or deleting cookies. Detailed information on cookie management can be found in the user's browser settings. In addition, the User may withdraw/change his/her consents granted on the Website at any time by using the preference change icon visible in the lower left corner of the screen.
7. Please note that disabling or limiting cookies may affect the functionality of the Site and the quality of the services provided.
8. We use various types of cookies on our site to better adapt to the needs of users and ensure optimal use of the Site.
9. Technical cookies: They are necessary for the proper functioning of the Site. They enable maintaining the user's session, handling forms, remembering preferences and ensuring the security of the Site.
10. Marketing cookies: They allow for the personalization of advertisements and conducting remarketing activities that are tailored to the interests and preferences of users. They are also used to measure the effectiveness of advertising campaigns and to optimize advertising content.
11. Analytical cookies: They are used to collect information on how users use the Site, such as the number of visits, pages visited, time spent on the site or the source of traffic. The data obtained helps to analyze and optimize the Site, improving its functioning and adapting content to the needs of users.
§9. Why do we use cookies?
1. Comfort of using the Website: cookies (cookies) can significantly affect the comfort of using the Website.
2. Personalization of content: cookies allow you to customize the displayed content to the user's preferences and interests, which makes the website more attractive and useful.
3. Remembering settings: thanks to cookies, the site can remember the settings selected by the user, such as language, layout or colors, which allows for faster and more convenient use of the site.
4. Logging in: cookies allow information about the logged in user to be stored, which allows for easy switching between different sections of the Site without having to log in again.
5. Maintaining the session: thanks to cookies, the site can track the user's activity on different subpages, which allows for easy return to recently visited sections or continuing unfinished activities, such as filling out forms.
6. Performance optimization: cookies can be used to analyze traffic and user behavior on the site, which helps to optimize its performance and provide high-quality content.
7. Advertisements: cookies allow for the display of personalized advertisements that are tailored to the interests and needs of the user. This makes advertisements less intrusive and more relevant.
8. Integration with social media: cookies enable integration with social media sites such as Facebook, Twitter, Pinterest or Instagram, which allows for easy sharing of content and the use of additional functions such as commenting or liking.
§10. Functions of technical cookies.
1. Maintaining the user's session: technical cookies enable maintaining the user's session while navigating the site, which allows you to move between different sections of the Site without having to log in again or enter the same information.
2. Remembering user preferences: thanks to technical cookies, the site can store information about user preferences, such as the selected language, font size, color settings or other personalization elements.
3. Handling forms: technical cookies support the functioning of forms on the site, such as login, registration or contact forms, ensuring the correct processing of data entered by users.
4. Optimizing the performance of the Site: the use of technical cookies allows monitoring the performance of the Site and the loading speed of individual elements, which allows for optimization and improvement of the quality of the services provided.
5. Security: technical cookies help ensure the security of the Site and its users, for example by verifying the identity of users, detecting hacking attempts or protecting against CSRF (Cross-Site Request Forgery) attacks.
§11. Functions of analytical cookies.
1. Measuring traffic on the site: analytical cookies allow monitoring the number of visits, unique users and page views, which gives an overall picture of the popularity and performance of the Site.
2. Analysis of user behavior: thanks to analytical cookies, it is possible to collect information on how users move around the site, for example the time spent on individual subpages, navigation paths and places where they leave the Site.
3. Conversion optimization: analytical cookies help identify elements of the Site that affect the effectiveness of achieving business goals, such as registration, placing an order or filling out a contact form.
4. User segmentation: the use of analytical cookies allows grouping users according to various criteria, which allows for better adaptation of content and offers to the needs of individual segments.
5. A/B Testing: Analytical cookies are used to conduct A/B testing, which involves comparing two versions of the Website to see which one is better at achieving certain goals. These tests help to optimise the appearance, functionality and content of the Website.
§12 Functions of advertising cookies.
1. Personalised advertising: marketing cookies enable the display of advertisements tailored to the interests, preferences and browsing history of the user, making them more attractive and effective.
2. Remarketing: thanks to marketing cookies, it is possible to track users who have visited the Site but have not made a purchase or other action and retarget them with advertisements to encourage them to return to the site and complete the transaction.
3. Measuring the effectiveness of advertising: marketing cookies allow the monitoring of the results of advertising campaigns, such as the number of clicks, conversions or views, which allows the optimisation of the marketing strategy.
4. Managing advertising across channels: the use of marketing cookies facilitates the coordination and integration of advertising activities carried out across channels, such as search engines, social media or Partner Sites.
5. Advertising content testing and optimisation: Marketing cookies are used to conduct A/B testing and other analysis methods to assess which advertising messages, formats or creatives are most effective and engaging for users.